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Content Calendar Freebie

Posted by on 9:33 pm in Blog Post | 0 comments

How  to Create 30 Days Worth of Content in 1 Day: Templates!Fill in your information below and we will email you 2 amazing editable social media templates. The very basics of social media management for your business!Content Calendar - Microsoft WordSocial Media Analytics - Microsoft ExcelAfter you hit 'download freebie', check your email! Then? Get started on that content! Note: You will need to opt in to receive the email with the attachments. Download...

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10 SEO Tools & Tips Guaranteed to Improve Your Blogs

Posted by on 2:41 pm in Blog Post | 0 comments

10 SEO Tools & Tips Guaranteed to Improve Your Blogs

10 SEO Tools & Tips Guaranteed to Improve Your Blogs Coming up with blog titles can be a real struggle without the right SEO tools. When aiming to publish blogs 3-10 times a month, many small businesses owners struggle with the daunting task of properly naming them. If you want your content to be noticed by people, you need to do a significant amount of research before hitting the “Publish” button. The truth is: there are no shortcuts to arriving at a topic for your blog post. If you want your blog to go viral, you have to do the work...

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What is the biggest threat to content marketing today?

Posted by on 8:24 pm in Blog Post | 0 comments

What is the biggest threat to content marketing today?

What is the biggest threat to content marketing today? It can sometimes be a challenging and daunting task when you want to break out of this clutter of social media and set yourself apart. There is no denying that the world of social media is crowded with millions and millions of social media profiles and hundreds and thousands of bloggers using content marketing out there. So, let’s just accept that no matter how creative you are, it is always a challenge to continually keep creating content which is original and new.   What are...

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Up, Close and Personal with Small Business Week 2017

Posted by on 6:27 pm in Blog Post | 0 comments

Up, Close and Personal with Small Business Week 2017

Up, Close and Personal with Small Business Week 2017   It’s a busy week coming ahead for small business owners and entrepreneurs in the city. Starting Oct 16-20th, Calgary is all set to showcase its latest edition of BDC Small Business Week Calgary. This year’s celebration focuses on uncovering the emerging trends that will shape and grow the small businesses of Canada in the coming years. Small Business Week is one of the best platforms to help grow your business: learning workshops, meeting great companies, showcasing exhibitors,...

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How to Add a Blog on WordPress

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How to Add a Blog on WordPress

How to Add a Blog on WordPress So, you want to share a blog. Wonderful! A blog is a great opportunity to share information, discuss trends, explain products, and sell yourself (but not in a sleazy way). But how, you may ask, do you add a blog on WordPress? Although the back end of a blog site may look intimidating, it is easy once you know what everything means. The WordPress layout is created to help you get the best results with your blog. Tags, images, titles, keywords, and alternative text (alt text) are all available to you to ensure your...

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How to Celebrate World Elephant Day

Posted by on 7:19 am in Blog Post | 0 comments

How to Celebrate World Elephant Day

How to Celebrate World Elephant Day   August 12 is World Elephant Day! We created this special day to raise awareness of the worsening plight of Asian and African elephants. There are myriad issues that continue to threaten the future survival of the elephants, including poaching, habitat loss, and human-elephant conflict. As a result, these concerns will be the primary focus of our messaging and outreach for World Elephant Day (WED) 2017. However, this year we would also like to bring specific attention to the issues that both African and...

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How you Can Help Elephants

Posted by on 7:12 am in Blog Post | 0 comments

How you Can Help Elephants

How you Can Help Elephants August 12th is World Elephant Day, a day to raise awareness of the grave plight of Asian and African elephants.  Each region has its own elephant issues, ranging from the escalation of poaching and illegal trade, to habitat loss, to human-elephant conflict and captivity issues. The goal of World Elephant Day is to bring people together to speak to these issues with a powerful global voice on behalf of elephants.   There are several ways you can help elephants: Become Elephant Educated Learn about the deeper...

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The Difference Between Branding and Marketing

Posted by on 3:26 pm in Blog Post | 0 comments

The Difference Between Branding and Marketing

The Difference Between Branding and Marketing Guest Blog: Nikki Takahashi, Fetching Finn Inc. Branding and marketing are often confused and misunderstood. Not only are they quite different, but one of them can’t effectively exist without the other.   If you’ve seen an episode of The Bachelor, you’ve witnessed branding and marketing in action. The series introduces one bachelor to two dozen eligible dating prospects. Over the course of the season, he eliminates candidates until one potential wife remains. Viewers are...

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Introduction to Social Media Jobs: What Do They All Do?

Posted by on 6:04 pm in Blog Post | 0 comments

Introduction to Social Media Jobs: What Do They All Do?

Introduction to Social Media Jobs: What Do They All do?   Social media is not a new tool. However, in the grand scheme of marketing, it is a fairly new medium for brands to communicate with their audience, get new fans and build brand advocates – meaning social media jobs are sort of new too. Chances are, if you’ve seen first hand how social media can positively affect brand image, or even how it can translate to sales, you’ve already jumped onboard the #SocialMediaExpress heading straight to the future of marketing – and...

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Why You Need a Custom Meme for Your Business

Posted by on 11:03 am in Blog Post | 0 comments

Why You Need a Custom Meme for Your Business

Why You Need a Custom Meme for Your Business Your business needs a custom meme. Why? Branding is crucial. Without a brand, it is impossible for prospective clients and customers to recognize you amongst the millions of brands swirling around them daily. Many businesses think that their branding means simply their logo, but it actually encompasses so much more. Branding includes your colors, the text you use, the slogans you have, your tone, and the list goes on. With the popularity and addition of memes into marketing strategies, having a...

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Guest Blog: Brands Aren’t Built On Fear

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Guest Blog: Brands Aren’t Built On Fear

Brands Aren’t Built On Fear From spiders to public speaking to failure, rest assured everyone is afraid of something. It’s those fears that often stand in the way of our own personal successes – and the same can be said of brands. No matter what your brand sells, if you want more than just your 15 minutes of fame, it’s better to overcome your fears rather than let them hold you back.   Embracing The Unknown Asking someone to face the darkness of the abyss and jump in isn’t for everyone. Some of us are daredevils who love the...

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The Age of the “Social Media Manager” and How Not Everyone Who Claims to Be, Is One.

Posted by on 9:28 pm in Blog Post | 0 comments

The Age of the “Social Media Manager” and How Not Everyone Who Claims to Be, Is One.

The Age of the “Social Media Manager” and How Not Everyone Who Claims to Be, Is One.   Many people in the world have a Facebook account (about 1.28 billion to be exact – logging in daily). You, the person reading this, in fact, probably have one. For this reason, it’s widely assumed that if you have a Facebook and know how to use it for personal use, that you are qualified to call yourself a social media manager. You are wrong.   I’m not saying this to be mean, or cruel, but when you really think about it, social media is...

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How a Digital Marketing Strategy Can Turn Your 300 Follower Page Into 1000 Followers in 3 Months

Posted by on 8:46 pm in Blog Post | 0 comments

How a Digital Marketing Strategy Can Turn Your 300 Follower Page Into 1000 Followers in 3 Months

How a Digital Marketing Strategy Can Turn Your 300 Follower Page Into 1000 Followers in 3 Months Ashley Saunders, Jumping Elephant Social Content Strategist   The year is 2017, and it’s safe to say that many of us are at least remotely (if not heavily) engaged in personal social media accounts. In fact, there are over 1,870 million active users on Facebook alone[1].     At first examination, it seems as though people share strange updates across channels, from what they are reading, photos of their food, and events they are...

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8 Biggest Social Media Mistakes Businesses Make (and How to Fix Them)

Posted by on 8:23 pm in Blog Post | 0 comments

8 Biggest Social Media Mistakes Businesses Make (and How to Fix Them)

8 Biggest Social Media Mistakes Businesses Make (and How to Fix Them) Social media has become the place for businesses to interact. It is a free resource that allows entrepreneurs to access thousands of audiences across the world. Each and every year we develop new trends, tactics, and strategies to make our social media better. Not every business has the time to invest in these changes. Instead they do what they think is best for their social media accounts. The problem is that, if a business makes no/little effort, the social media pages...

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How to Get Started with Live Video for Small Business

Posted by on 11:03 am in Blog Post | 0 comments

How to Get Started with Live Video for Small Business

How to Get Started with Live Video for Small Business http://jumpingelephant.guru/wp-content/uploads/2017/03/Camera-testing-.mp4 Quick trial run before the big show   Social media has become video focused. Every few posts on Facebook, Instagram, and Twitter are a video. These videos can be about anything from political news, personal events, or simply a puppy video. Our society has become deeply involved in seeing things and getting updated with video content – moving pictures that entertain and inform us. Live video has become a huge...

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15-point Checklist on Grooming Your Blog Post for SEO

Posted by on 7:59 pm in Blog Post | 0 comments

15-point Checklist on Grooming Your Blog Post for SEO

15-point Checklist on Grooming Your Blog Post for SEO We can’t talk about SEO – Search Engine Optimization – without talking about website visitors. The time people spend on your pages reading, clicking to other pages and acting on your offers is at the core of rankings. Thus, a blog is only useful for SEO if it’s useful for visitors, entices them the stick around, and to share or otherwise engage with your site. When thinking about topics – central to keyword / key-phrase rankings – focus on the things your ideal...

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Marketing Without a Marketing Strategy is a Waste of Your Time

Posted by on 1:06 am in Blog Post | 0 comments

Marketing Without a Marketing Strategy is a Waste of Your Time

Ashley Saunders, Jumping Elephant Social Content Strategist   When you think of marketing, you might think of taking out a newspaper advertisement or even a television spot. There are a number of avenues you can take your small business marketing, from traditional ads or direct mail, to e-blasts, content marketing or influencer marketing. But how are you supposed to figure out which way to go with hundreds of different options?     It’s 2017 – and that means, it’s safe to say that most businesses are at least online in...

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All You Need to Know About Facebook Advertising

Posted by on 12:03 am in Blog Post | 0 comments

All You Need to Know About Facebook Advertising

Social media has given us the power to communicate, share, and connect with thousands of people across the globe. In January 2017, there were 1.86 billion monthly active Facebook users. That is an enormous amount of people, so why not use that to your business’s advantage? Facebook advertising is an option that is under-utilized by businesses. They see it as a waste of time and money to invest into promoting their posts and page. Instead, many businesses rely on other social media platforms, their business website, or word of mouth to...

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How to Blog for Small Business & Why It’s Important

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How to Blog for Small Business & Why It’s Important

How to Be the Best Blogger You Can Be   The world has evolved and print is no longer the only way to get your ideas in writing out there! Blogging is a way for yourself, your business, or your dog’s website to share thoughts, ideas, insights, and random ramblings. But to achieve greatness in the blogging world there are a few things you should do to ensure your blog is seen and is of top grade. Writing a blog is not as simple as basic “dear diary” writing. There needs to be work put in to elevate it to the higher standard that...

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DIY Digital Media for Small Businesses

Posted by on 2:47 pm in Blog Post | 0 comments

DIY Digital Media for Small Businesses

Written By: Ashley Saunders, Jumping Elephant Social Content Strategist   Ask any small business owner and they will tell you that running a small business on a day-by-day basis is difficult enough without having to fret about things like SEO, digital marketing, and social media.   You may not be able to afford to buy traditional print advertisements in local newspapers, or produce radio advertisements, or even appear on your local news station, and in the past that may have mattered. However, digital marketing has changed the face...

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WORKshop Review – LinkedIn: How To Create Presence, Build Influence, And Earn More Business!

Posted by on 4:00 pm in Blog Post | 0 comments

WORKshop Review – LinkedIn: How To Create Presence, Build Influence, And Earn More Business!

As a social media manager it is my job to be an expert in all things social media. I need to be able to understand how each and every platform can be used by my clients for their digital marketing strategies and promotional campaigns. I need to know how to audit existing profiles, set up new ones, and outline strong social media strategies and campaigns that will increase awareness and gain leads. However, not all social media platforms are created equal and being a ‘jack of all trades’ is the best way to ensure that you...

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Best Days of the Week to Post on Social Media: Hashtags

Posted by on 12:25 pm in Blog Post | 0 comments

Best Days of the Week to Post on Social Media: Hashtags

Ask any social media expert and they will probably tell you that you have to maintain all of your social media platforms by posting every day (or close to it). Though you don’t necessarily need to post on EVERY network you use EVERY single day, it’s probably a good idea to ensure some new content is published on at least one network on a daily basis. What are the best days of the week to post? The answer to this question is very dependent on your audience and your industry. Are you in a B2B or B2C industry? That can make a huge...

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Best Times to Post on LinkedIn

Posted by on 5:52 pm in Blog Post | 0 comments

Best Times to Post on LinkedIn

Best Times to Post on LinkedIn Fun Fact: LinkedIn is the third-fastest growing social network     Many would argue that LinkedIn is the “Professional Facebook”. It’s the place you store all of your professional contacts, people you meet at networking events and professional achievements or testimonials. Many also use it for posting employment opportunities and looking up contacts at specific organizations.   Chances are, if you’re using the social network correctly, you have basically uploaded a heap of your...

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Best Times to Post On Facebook

Posted by on 3:14 pm in Blog Post | 0 comments

Best Times to Post On Facebook

There is literally a world full of content that can be shared on Facebook. And it’s so easy to share it, with just a click of the “share” button. But what about making your existing content relevant, trendy, and shareable?     It’s easy to see why a campaign like “The Ice Bucket Challenge” did so well. For one, it was for a good cause; secondly, it asked people to participate in something that was legitimately challenging. Not sure if you’ve ever poured an ice bucket on yourself, but it’s pretty darn cold.   Want...

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Best Times to Post on Twitter

Posted by on 9:24 pm in Blog Post | 0 comments

Best Times to Post on Twitter

Best Times To Post on Twitter You are probably familiar with the expression “less is more” and that is definitely true of the Twitter platform. Not to say that you should use it less than other networks, rather, that you need to say your full message in less characters. If you can’t say it in 140 characters or less, your audience stops caring, and they zone out of your messaging. Of all of the different social networks available to use, Twitter really is the network that exemplifies the concept of real time communication. Remember the...

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How to Celebrate World Elephant Day

Posted by on 5:18 pm in Blog Post | 0 comments

How to Celebrate World Elephant Day

How to Celebrate World Elephant Day   August 12 is World Elephant Day! We created this special day to raise awareness of the worsening plight of Asian and African elephants. Poaching, habitat loss and human-elephant conflict are just some of the issues threatening the world’s elephants. World Elephant Day aims to raise awareness of these issues and encourage the global community to work together to support the conservation of these magnificent creatures.   This year to celebrate World Elephant Day, we are raising awareness for...

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How you Can Help Elephants

Posted by on 5:14 pm in Blog Post | 0 comments

How you Can Help Elephants

August 12th is World Elephant Day, a day to raise awareness of the grave plight of Asian and African elephants. Each region has its own elephant issues, ranging from the escalation of poaching and illegal trade, to habitat loss, to human-elephant conflict and captivity issues. The goal of World Elephant Day is to bring people together to speak to these issues with a powerful global voice on behalf of elephants. There are several ways you can help elephants: Become Elephant Educated Learn about the deeper issues behind the threats facing...

read more

Best Times To Post On Instagram

Posted by on 8:36 pm in Blog Post | 0 comments

Best Times To Post On Instagram

The use of Instagram for business is constantly becoming a popular platform. As people start to understand that most industries can have success on the platform there are more and more opportunities to gain awareness, interactions, and clients. But what are the best times to post on Instagram? The answer is simple: All the time! No really, Instagram is one of those platforms that has people active on it all the time. Depending on your audience, there may be different peaks, but for the most part people look at pictures throughout the day....

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Best Times to Post on Pinterest

Posted by on 1:08 am in Blog Post | 0 comments

Best Times to Post on Pinterest

As with any social media platform the times of day and days of the week that are ideal to post are completely dependent on your industry, niche, and business. I know that is not what you want to hear… and don’t worry… I will give you a few overarching tips in a minute but I want to explore this concept first.   (if you have not already done so… go ahead and follow me on Pinterest where I post a bunch of this great social media info conveniently organized in boards)   I just logged into the google analytics for...

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10 Ways Making Content Creation A Priority Will Grow Your Business

Posted by on 4:01 pm in Blog Post | 0 comments

10 Ways Making Content Creation A Priority Will Grow Your Business

“Content is king”. You hear it over and over again and, as cliche as it is, people just might be on to something. People are on a constant search for knowledge. They scour the internet looking for the best articles and information that aligns with their needs and interests. Many people do not make it through a dinner without a “let me google that” before turning to the almighty oracle to settle an argument. What if your page settled that argument? What if it could answer questions for many others? All of a sudden you...

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“Which Social Media Platform is Best for My Business?”

Posted by on 8:51 pm in Blog Post | 0 comments

“Which Social Media Platform is Best for My Business?”

As a social media manager, one of the very first questions we need to ask ourselves when we meet a potential client is “Which social media platform is best for your business?” It has become inherently clear that businesses need some form of online presence with a strong social media presence. What is not always clear, however, is which platform is best for which business.   For starters, there are 2 questions a business must ask itself first and foremost: 1. What are your business goals via social? Depending on the goals you...

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7 Reasons Why Your Business Needs Social Media

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7 Reasons Why Your Business Needs Social Media

Social media has exploded. In fact, it exploded a long time ago. Anyone that has a phone or a computer, or just doesn’t live under a rock, knows the huge role social media plays on our society – but not everyone knows why. Here are some very basic reasons why your business needs social media: Social media legitimizes your company Like a website, consumers go to social media to find out more about a company. They want to see more than what is on your ‘about’ page and get an understanding of how you speak to your...

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RE-BRANDED

Posted by on 9:32 pm in Blog Post | 0 comments

RE-BRANDED

Hey everyone! I have officially re-branded! I have wanted to make this name change for a long time and I am pleased to say that I have finally taken the leap.   The name: Jumping Elephant The tagline: Groundbreaking Advertising The logo: abstract “when you see it”   I want to thank Iva from Creativity for all of her hard work on my logo. A fellow advertising ‘guru’ is not always the easiest client to please but I think we landed on something that is unique and fun!     I will be focusing most of my...

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All hail the Facebook timeline… No, really!

Posted by on 12:17 am in Blog Post | 0 comments

All hail the Facebook timeline… No, really!

Welcome. This blog is about the wonderful, hilarious, terrifying, and necessary world that is social media. People mock it, people hide from it, and people can’t darn well take their eyes off of it. Off of what exactly? I’m not sure anyone could really nail it down.   In this brief blog I am going to focus on Facebook, as many people do, as a key to your online business presence. Not in a boring ‘make a post and get as many likes as possible’ kind of way, but in a ‘utilize an unappreciated functionality’ kind of...

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Advertisement Review: Bus Advertising – QR Codes are Out

Posted by on 7:37 pm in Advertisement review, Blog Post | 0 comments

Advertisement Review: Bus Advertising – QR Codes are Out

Tweet Share A smack in the face by a QR code   ‘Just doesn’t get it’. I am not sure who they are referring to with this line. Are they referring to me? Cause that would be a true statement. I definitely do not get this ad. Or was the writer referring to the designer? Because that would also be a true statement. Other then those two people I don’t know what the sentence could mean, so I am going to go with the concept of a duel purpose ad. Quite remarkable how it can speak so distinctly and personally to two very...

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Advertisement Review: Best of Cannes Lions 2012

Posted by on 9:54 pm in Advertisement review, Blog Post | 0 comments

Advertisement Review: Best of Cannes Lions 2012

Tweet Share I am just a lowly young advertising critic so take my picks with a grain of salt. All of the Cannes Lions International Festival of Creativity picks are clearly award winners. So without further adieu, these are my favourite of the 2012 Cannes Lions award winners. Put’s the ‘Breath’ in ‘Breathtaking’ Three little pigs. Be a hero VOLKSWAGEN Hedgehog   Live every day to the fullest… you just never know 91 ROCK – DEATHS   An ‘x’ that deserves your...

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What to write if you can’t write – A first hand account of curing writers block

Posted by on 8:43 pm in Blog Post | 0 comments

What to write if you can’t write – A first hand account of curing writers block

Tweet Share Firstly, You write a blog about being unable to write. “Don’t string me along” said the word. A blog is an art-form. Okay okay, maybe not for the most part, but it does take a certain recipe to be successful. Now, I am just making this up right now, but I would say that for me to write a blog I need: 50% Talent 25% Will 15% Creativity 5% Interest 3% Confidence 1% Painted nails 1% Sheer luck of the words Now lets break those down a little further: 65% (Talent & Creativity) are nearly permanent and come...

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