– Leo Burnett
We are dedicated to writing professional content in a creative way. With expertise in web content writing, blogging, editing, and social media management, we are qualified to tackle a variety of jobs that require attention to detail, with the ability to think and create what others have not.
Content writing, or as we call it in the industry ‘copywriting’ (not to be mistaken with copyright), takes the form of a conversation between a brand and the consumer.
Copywriting is the act of using the written word to tell a story. Whether it is in a traditional medium or on a digital platform, copywriting encompasses all written content in advertising and other marketing materials.
Website Content Writing
Hiring a content writer is vital to any promotional efforts, especially for a website launch or refresh. So much of a company’s success relies on the content on their website. With Google algorithms constantly changing, it is important to keep consistent in your tone and use specified keywords for each page (SEO). This will allow the users who are looking for your content to find it and, through their interaction with your page, ultimately move you closer to the top of their mind and the organic search page.
Google Analytics do not lie. After 1 week of refreshed SEO driven content on one of our client’s sites, these were the restults.
Offline Content writing
But it’s not all about Search Engine Optimization (SEO). Content is about speaking to your customers when they find you. A picture may be worth a thousand words, but who is in control of what that picture says? Professionally written content allows you to tell your consumers exactly who you are and why your company deserves their time or money. If they have already decided to go with you, it is important to gain their loyalty by maintaining the conversation and offering the documentation they may require, in order to satisfy their needs.
- Promotional materials (brochures, pamphlets, flyers, etc.)
- Newsletters (Printed)
- Articles (magazine, newspaper, etc.)
Jumping Elephant specializes in content writing for a variety of fields ranging from medical equipment to skincare; design firms to weddings.
We look forward to becoming experts in your industry as well.