You have probably often heard the term ‘SEO’ thrown around by digital marketers – but do you actually know what it means? SEO, standing for ‘Search Engine Optimization’, is the process of creating an online presence for your business through the use of blogs and other such keyword strategies. The primary goal of SEO is to ensure that your company is found faster through online searches and your business appears at the top of the Google list. For example, if you sell elephant earmuffs, you want to be the retailer found at the top of the search list when someone is searching for ‘elephant ear care’, or simply ‘elephant earmuffs’, or even ‘keeping elephant’s ears warm’!
The more people that can find you through searches, the better for your business and marketing ROI. But in order to attain this amazing online existence, your website needs to have current and consistent blogs… And all blogs need good blog SEO. So… Here is your ultimate guide to perfect on-page blog SEO so you can be found in the bustle of the online world.
First – Pick Your Keyword
The best way to increase your online presence and visibility is to use keywords. Selecting business and brand-related keywords and placing them throughout your website and in your blogs is one of the best ways to ensure customers find you before the competition.
To successfully select an impactful keyword, you must first do some research. There are dozens of resourceful websites that can assess the SEO success of specific words (or phrases) to find one that has the most ‘hits’ (traffic and search popularity). Some of these resources include:
- Google Trends
- Answer the Public
- Google Suggestions (just start typing something into the search bar and see what google suggests based on search popularity)
Using these resources can help you come up with a relevant focus keyword that will reach your audience.
Second – Create a Groundbreaking Blog Title
All good stories start with a catchy title. No one would want to read a blog called “elephants are big” – it doesn’t draw in an audience! All blog titles should be exciting and groundbreaking enough to pull a reader in and make them want to keep reading. Some methods you can use to draw a reader in are to:
- Ask/answer a question – “Why Elephant Ears Get Cold.”
- Offer a guide – “The Ultimate Guide to Elephant Ear Care”
- Give a list – “20 Reasons Your Elephant’s Ears are Cold – and How to Help!”
- How to – “How to Care for Sensitive Elephant Ears”
- Avoidance – “The Things You Are Doing that Are Hurting Your Elephant’s Ears”
Not only should your title be unique and interesting, but it should ALWAYS contain your blog SEO keyword. Once you have your title with your keyword, confirm it is additionally included in your website link!
Third – Blog Formatting
Achieving perfect on-page blog SEO is further enhanced with the use of blog formatting techniques. Almost every blog site available (WordPress, Shopify, Wix, etc.) will allow you to format and add headers throughout the content. Your blog should be formatted as follows:
- Title = Header 1 (with your keyword)
- Secondary Headlines = Header 2
- Other Important Sub Categories = Header 3 or 4
When headings are added to your content, your blog’s SEO will increase and Google will give you ‘brownie points’ for properly and clearly identifying keywords and making the blog reader-friendly***. The more brownie points you can achieve the better your page will rank in google searches (hooray! Up the ladder you go!).
NOTE: Throughout your blog, use your keyword 4-5 times (dependent upon blog length) in the body paragraphs to ensure your keyword is recognized.
Fourth – Blog Media
Every good blog has pictures. As our society has become more technologically advanced, our everyday experiences are overloaded with information. Simply watching our favourite Netflix show we see brand and product placement, are offered new ideas and information, and may even learn a thing or two from the script (not coincidentally). Because of all this overflow of information we have adapted our brains to filter out the un-important and focus only on the pieces that “catch our eye.” And THAT is why having images in your blog is important!
Enhance the visual appeal of your blog and you will keep the readers attention and encourage them to stay on the page to read more about your topic (the longer someone is on your page, the better for SEO). These images are a great way to break up longer text and are actually proven to reduce bounce rate (meaning when a person views your web page they don’t leave right away).
But WAIT! You can’t just throw in any old image (or boring stock photo). You need to find something that is relevant to your blog SEO topic. If you are writing about elephant ears, you need to showcase these majestic ears with photos, videos, and infographics!
THEN… to increase your blog SEO further… Find relevant media items and be sure to:
- Name media file with the image description and keyword
- Populate the ‘alt-tag’ on the uploaded photo with the description using your keyword
Fifth – Increase Blog Traffic
The more the merrier, when it comes to page visits! You can increase your blog traffic by adding 3 different things into your blog:
- Outbound links to other similar/relevant blogs
- Inbound links to other pages/blogs on your website
- Share your blog on your social media pages (and also allow direct sharing of your blog with buttons so others can easily share too)
Using these additions in your blog will help all-mighty Google better identify what your blog topic is, measure your blog’s popularity, and improve your chances of being at the top of the list!
Sixth – End with an SEO ‘Stomp’
You have your super keyword, a groundbreaking title, exquisite formatting, eye-catching media, and now you need to give your blog that final impactful ‘stomp!’
At the end of every blog, offer a Call To Action (CTA). Give your reader a task – something to do now that they have read your blog and thoroughly enjoy it. This can be as simple as directing them to your online store, encouraging them to follow you on social media, or applying the knowledge they now have to their everyday lives! Make your SEO ‘stomp’ impactful and add your keyword once more in the conclusion!
Bonus – Blog Consistency
Through the use of regular and quality blogs you can really increase your “brownie points” with Google. You need to build your brand SEO so that YOU can be number 1 (no one will ever find you if you are result number 4,763 or even on the second page!)! To achieve this, set a schedule and have blog consistency. The more often you publish quality SEO blogs, the more likely your page will be recognized by Google and your website will show up on the first page for people searching for your services.
NOTE: Publishing often is important, but be sure to note that each blog should have its own unique keyword. Using the same keyword for every blog may result in Google ‘penalizing’ you and therefore dropping you down on the list.
Other Blog SEO Tips and Tricks
Once you have completed all the steps above, you will have a beautifully written blog that is relevant, eye-catching, interesting, and, best of all, has amazing SEO! But if you are like us and always want to reach a bit further for bigger success, then here are some additional tips and tricks that will help you go above and beyond!
- Customize your site to be mobile-friendly! – This will encourage mobile users to stay longer on your web-page and reduce bounce rate.
- Be responsive! – If you get comments or shares, communicate and engage with your audience as fast as possible.
- Invite a guest blogger! – Have another individual share their wealth of knowledge on your site to gain interest, increase views/shares, and offer your blog subscribers something new.
- Increase site speed! – Take your web hosting to hyper-space so viewers don’t get bored of waiting for things to load.
- ‘Yoast’ for increased blog SEO – WordPress users have the ability to add the Yoast plugin to their site, which will increase their blog SEO through the use of meta-descriptions, keyword insights, readability checks, and much more.
Ready to tackle your next blog? We thought so! Utilize each of these strategies to boost your blog SEO and reach for that number one search engine spot!
Don’t have enough time to write your own blogs? We know it takes a lot of work to run a business, and we don’t blame you if your blogs are falling a bit behind schedule. We understand and we want to help.
Let our herd take care of the blogs for you! Jumping Elephant offers consistent, quality, and SEO-perfect blogs that will take your business page to new heights. That way you can focus on the other important things without worrying about your SEO falling behind. Contact us today to get started!
And remember to #savetheelephants!