Our CMO services.

Strategic Systems to Increase your Return on Marketing Spend (ROMS)


On-call marketing advising. Sometimes you just need a marketing expert for support and questions without any commitment.


Part of the team. When a full time CMO isn't an option, but you really need support now to grow your business and increase your ROMS.


Project-based marketing. We'll help you get your marketing tasks done right and can bring the team to do it.


Think of all the benefits of a full-time Chief Marketing Officer.
Now picture that at a fraction of the cost and without the overhead or commitment.

A Fractional CMO is a Chief Marketing Officer who becomes a part of your team for 6 months to 1 year and helps you increase your Return On Marketing Spend (ROMS) via creative and strategic foundational marketing initiatives – without having to be hired full-time. Sarah will support you with exactly as many hours as you need (no more, no less) as an executive-level marketing strategist and project manager.

As a member of your team Sarah is invested in your success and will see the strategy through to completion, empowering and managing your team to during execution, while training for ongoing success.


Other Marketing Services

Marketing Strategy

Market, Industry, & Competitor analysis followed up by a 1-on-1 brainstorming session and Creative Marketing Strategy & Plan.

Group Workshops

Customizable in-person workshops. Perfect for membership organizations or companies looking to empower their team.

Online Courses

Jumping Elephant Academy offers a number of courses ranging from social media optimization to a complete digital marketing DIY course for entrepreneurs. Get Empowered.

Social Media

Custom image design, content creation, community management, and outreach for FB/TW/Li/Insta/Pin

Web Design

WordPress sites to get your small business on the digital map, and have people coming back for more.


SEO Friendly blogs and articles copyscaped for originality. Paired with an attractive clickable feature image and scheduled on WordPress.

Discovering Work/Life Balance (Integration)

About jumping elephant

Jumping Elephant is first and foremost a hands-on marketing powerhouse whose primary focus is to improve our client’s Return On Marketing Spend (ROMS) for all existing and future marketing initiatives. Our key offering to achieve this is through our CMO (chief marketing officer)-style support services for small businesses ranging from 1M-5M in revenue. Through our Fractional CMO services, Sarah Kirkpatrick (our lead matriarch) will work hands-on with you as an extension (and part of) your team to strategize, implement, and analyse, and see your marketing and business growth through.

With the Jumping Elephant team we are a fully integrated boutique digital marketing agency in Calgary specializing in Digital Marketing StrategiesSocial Media Management, and Content Writing (aka; Copywriting).

The Jumping Elephant specialists are experts in the areas of creative marketing strategies, social media marketing, content strategies, email marketing, lead generation, and web design and development. Together, we strive to offer our clients a variety of marketing, advertising, and promotional services for their digital medias and marketing strategies.

Our herd

Keys Clicked

What our clients say

The digital space is something I know little about and in my quest I have found it challenging to find that ‘right’ fit. I have to admit, I went into the initial meeting with my guard up, but I left the meeting feeling pumped. Sarah’s passion for her business was abundantly clear, I love it!
After an in-depth Phase 1 Market Analysis followed by a well laid out Phase 2 Digital Marketing Strategy, it all became clear…I have my work cut out for me. The digital marketing strategy, while overwhelming at first with just how thorough it is, once broken down into smaller tasks…I can do this. And the best part, I don’t have to do it alone. Thank you, Sarah and Jumping Elephant! Let’s crush it! Jumping Elephant is a definite recommend.

Jeremy Nagel
Canada Mortgage Direct Inc

Jumping Elephant has recently assisted Kahane Law Office with producing content for both our website and blog. Their work has been on task, is well written and delivered in a timely manner. Our requirements can be very detailed and they quickly adapted to the style requirements and feedback that we gave. In addition to her excellent work, Sarah is a pleasure to deal with. Her personality is friendly and approachable. She clearly enjoys what she does and is positive and knowledgeable. She puts her passion in what she does, into the projects that are given to her.

Without hesitation, I would recommend Sarah for any website, blog or social media content that you require. As a business owner, I value having someone I can rely on for big or small jobs. I also appreciate that I am able to spend more time working on my businesses having the added support available when I need it.

Jeff Kahane
Kahane Law

...I must say, though, that I really appreciate how you treat your contractors. Not every company I've written for has been as organized, detailed, and respectful as Jumping Elephant. It's nice and it's easy to see why your company is up for another award.

Nerissa McNaughton
JE Technical Writer

Sarah was very effective and responsive when creating blog content for Who To Call. The quality of the blogs she created resulted in a significant increase in the engagement statistics we had seen in the past. Sarah quickly familiarized herself with our brand and the information we wanted to share with our users. She went above and beyond the work scope defined by optimizing the blog set up within WordPress. By adding some features and functionality to the platform we were able to get additional feedback on the blogs created and thus adjust to further increase user interaction. We would highly recommend Sarah.

Alana Kitchen
Who To Call

In the short time that I have been working with Sarah, her expertise in digital marketing has taken Business Edge News Magazine from a very print-centric business to a multi-media marketing force. She conducted targeted research on our digital media capabilities and the digital landscape in our industry, provided a well-written printed booklet of that research and brilliantly devised strategy, then immediately started executing on her recommendations. Sarah’s work has been a game changer for Business Edge, and I look forward to working with her for many years to come

Rob Driscoll
Business Edge Media & Corporate Communications

Who we are

A boutique digital marketing agency in Calgary helping small businesses [to] strategize and create engaging and unique content [so] they can break through the clutter, build a tribe, and connect with potential customers.

  • Small Business
  • Digital Marketing
  • Loves Elephants
Skype Meetings in Pajama Bottoms
Cuddling Office Dogs
Searching Photos of 'Desk'
Unplugging on Weekends


RECENT Marketing BLOGS & Projects

See all our blogs