Best Times To Post on Twitter
You are probably familiar with the expression “less is more” and that is definitely true of the Twitter platform. Not to say that you should use it less than other networks, rather, that you need to say your full message in less characters. If you can’t say it in 140 characters or less, your audience stops caring, and they zone out of your messaging.
Of all of the different social networks available to use, Twitter really is the network that exemplifies the concept of real time communication. Remember the Oreo “Lights Out” tweet that went live mere moments after the famous power outage at Super Bowl XLVII between the Ravens and the 49ers? It was retweeted over 15,000 times.
You might be wondering what that means for your business and your Twitter posting habits (if you have any). Remember, if you’re unsure if Twitter is the best network to use to connect with your audience, I am always available for consultation.
But when is the best time to be posting on Twitter to reach my target?, you might be asking. Depending on your business and service offered, as well as your geographic location and reach of your specific offering, the answer could be all the time and the answer could be extremely targeted times.
If you are, let’s say, located in my hometown of Calgary, AB, you are working in MDT or MST (Mountain Daylight Time or Mountain Standard Time – dependent upon whether or not daylight savings time is being observed). This is drastically different from EDT (EST), PDT (PST), CDT (CST), etc. etc.
If you offer a product available to be shipped across Canada, you’ll definitely need to tailor your Tweets to hit people in all of Canada’s time zones. If you only have 4 storefront locations across Calgary, you’ll only need to worry about scheduling posts in MDT.
Anytime, really, is the easy answer if you are a B2C business. Twitter is one of those networks where many login on their journeys to and from work while on transit, and check throughout the day to see up-to-the-minute updates on everything from their favourite sports teams, to transit notifications, and movie reviews. The infographic below backs up those statistics stating that Twitter users are 181% more likely to be on Twitter during their commute.
The short answer is Wednesday. This could easily be explained by the fact that it’s the middle day of the work week, “hump day” if you will, and many people just need to take a break on that day, even if it’s during work hours.
As for the best time slots, according to the CoSchedule Infographic above (which takes into consideration research from 16 different studies about posting on social media), 12pm (most days – it is lunch hour for most 9-5ers), 3pm and the slot between 5-6pm, whether because people are commuting home during that time or at home online while preparing dinner.
And what about B2c? Here is a great comparison:
The best of the best “times to tweet are 12–3 p.m., with a peak best time at 5 p.m. During the workweek is the best, though some niches might have more active audiences on the weekend.”
However, if you aren’t just looking for “likes” and “retweets”, you might want to consider that retweeting and clickthrough dates are best between 5-6pm, noon on the nose and 3pm.
It’s also important to know your target’s behaviour. “Some businesses have also had success with 2:00–3:00 a.m., 6:00–7:00 a.m., and 9:00–10:00 p.m. post times.” Many people scroll through their social networks while lying in bed, waiting to fall asleep. For almost everyone with a smartphone, checking their mobile device is the first thing they do in the morning before getting out of bed, and the last thing they do before they go to sleep.
Consider scheduling some posts on the weekend if you have a B2C business because consumers are more likely to be spending more time on social media outside of the workweek.
What About Specific Industries?
If you’ve ever scrolled through Twitter, you probably notice some popular hashtags that get used on different days of the week.
Many companies from food and beverage services, to clothing companies or condo corporations have been able to utilize these already trending hashtags to help share their messages to users who are already searching for these hashtags.
Twitter Analytics (link to https://analytics.twitter.com/about) is a great tool once you’ve gotten set up and created a content calendar to best reach your intended audience. You can also track to see whether or not you’ve been successful using easy to read analytics. Use your findings to alter your social media strategy until you find a formula that works best for you.
What Else You Can Do
Now that you’ve figured out some of the best times to share your messaging to your audience, what else can you do?
Here are 5 great tips to increase your Twitter engagement.
(Courtesy of http://www.socialmediaexaminer.com/twitter-tactics-to-increase-engagement/)
- Short and Sweet
Tweets with around 110 characters (instead of the maximum allotted 140) get 17% higher engagement.
- Share Images
Also referred to as “rich tweets”, tweeting that includes a visual element, like a photo or a video, can get up to 150% increase in retweets.
- Use Hashtags
Hashtags can double your engagement rate. ‘nuff said. But don’t make your entire tweet hashtags. Keep it to 2-3 hashtags per tweet.
- Tweet 1-4x per day
That might seem like a lot, but it’s not really. Keep your tweeting to 1-4/day and remember to reply to all direct messages and @’s.
92% of all Twitter interaction happens when users click links. And tweets with links get 86% more retweets. So if you have a blog, or another social media page you can link to, get linking!