Digital Marketing Strategy

Managing your social media platforms without a digital marketing strategy is like building Ikea furniture without a manual AND with a loved one. It is going to cost you a lot of time and money and could put valuable relationships in Jeopardy!

Let us save you the agony of trial and error and put together a digital marketing plan that is guaranteed to boost your engagement, qualified leads, and give you your time back! No more fumbling around hoping your paid ad finally pays off or scratching your head every day wondering what to post online, or spending hours trying to create a ‘marketing funnel’ with no idea where to start collecting emails! By having a strategy in place we do all the thinking for you.

Our Digital Marketing Strategies are completely customizable and catered to your business’s needs. No two are alike!

Some small businesses have great creative ideas but don’t know where to put their energy. They are looking for more technical guidance on what platforms to use and how best to utilize them. Others have the technical side down pat but are struggling to think of creative and engaging campaigns for their company that will get attention and bring in leads.
Most are somewhere in the middle.

Why Our Clients Get Marketing Strategies:

  1. They want to manage their social media themselves but want to do it without wasting time or money
  2. They have staff that will be managing their social media and want them to be on the right track and consistent (especially with multiple contributors)
  3. They have spent too much time and money with no success and are getting back to the foundation to build up a better strategy


Digital Marketing Strategy Phase 1: Online Audit & Market Analysis

Social Media & Website Audit


  • Strategic focus/goals
  • Audit of current social platforms
  • Website overview and audit
  • Actionable Recommendations
  • Analytics

Competitive Analysis


  • In-depth social media market analysis within the client’s industry niche
  • Ascertain what is required for a successful social media campaign


Key Deliverables of Suggestion Document: 

  • A complete audit of your website.
  • What competitors are doing (Minimum 6 comparisons)?
  • What is being done successfully/unsuccessfully in your niche?
  • What social media platforms {{}} should use for a successful social media campaign.

Timeframe: 2 Weeks


Digital Marketing Strategy Phase 2: Content Marketing

The standard Digital Marketing Strategy Phase 2 – Content Marketing covers a customized strategy for daily/weekly/monthly marketing initiatives for awareness and growth. These are the foundational marketing tactics that all businesses require to be successful in their marketing efforts.

Creative Content Marketing Strategy


  • Website update action guide
  • Marketing funnel breakdown and samples
  • How to launch and implement a powerful social media campaign
  • A full communication strategy and guide
  • Social media recommendations for delivering the client’s message to the desired target market successfully
  • Implementation plan for launching Social Media campaign(s)
  • Specific goals and plans for achieving goals
  • Social Media Marketing Calendar including specific promotions
++ Bonus: One custom branded meme for your social media platform use
+++ Bonus: One free hour of coaching after 1 month


Key Deliverables of Digital Marketing Strategy:

  • Priority checklist for updating your website.
  • Lead Generation and Marketing funnel pieces and breakdown
  • Newsletters
  • Blog topics
  • Customized Platform-specific communication strategy
  • Platform-specific goals
  • Curated #Hashtag recommendations
  • Tag Recommendations

Cost: $2500



For those businesses who require a more comprehensive marketing roadmap that lays the groundwork for owned media, automation of marketing, and furthering their reach beyond their own direct channels, the lead funnel and influencer marketing strategy is highly recommended.

Digital Marketing Strategy Phase 2: Funnel Strategy

Creative Funnel and Lead Gen Strategy

This includes the Pase 1 market analysis and standard Phase 2 Content Marketing Strategy as well as the following:

  • Lead Generation and Marketing Funnel Roadmap & Breakdown
  • Influencer marketing
  • Offline marketing tactics


Key Deliverables of Digital Marketing Strategy:

  • Marketing funnel infographic roadmap
  • Breakdown of each asset required for funnel
  • Email drip campaign guide
  • Sample mockup emails
  • Sample mockup landing page
  • Freebie ideas and descriptions
  • Influencer list
  • Influencer guide
  • Promotional marketing tactics
  • Events and networking list

Timeframe: 1 Day Session and 3 Weeks to follow up with the written strategy.

Cost: $3800


Please note: We only take 1-2 strategies per month. They take 1.5 – 2 months to complete in full depending on your availablilty to meet. Each strategy is 100+ pages completed. Strategies do not include the creation of any assets or written materials outside of sample mockups.

Please contact us right away for priority placement

Interested in a Strategy for your company? Fill out the form below.

Make sure to mark ‘Digital Marketing Strategy’ as the service you are interested in hearing more about.

Scroll to see testimonials below form.


Sarah and the Jumping Elephant team were unbelievably thorough in preparing our social media strategy. Not only did they provide a sound strategy, they created a detailed implementation plan. In addition, they completed a deep competitor analysis. If you’re looking for a social media strategy, I would look no further than Jumping Elephant.

Vu Nguyen, EvolutionVN


Sarah and her team did a Digital Marketing Strategy for us – they are experts at what they do. I have been so impressed with the depth of their knowledge and how that translates into creative ideas ready to implement. Jumping Elephant has definitely up-ed our game. Thank you!

-Erin Sharp, Pivot Innovation


The digital space is something I know little about and in my quest I have found it challenging to find that ‘right’ fit. I have to admit, I went into the initial meeting with my guard up, but I left the meeting feeling pumped. Sarah’s passion for her business was abundantly clear, I love it!
After an in-depth Phase 1 Market Analysis followed by a well laid out Phase 2 Digital Marketing Strategy, it all became clear…I have my work cut out for me. The digital marketing strategy, while overwhelming at first with just how thorough it is, once broken down into smaller tasks…I can do this. And the best part, I don’t have to do it alone. Thank you, Sarah and Jumping Elephant! Let’s crush it! Jumping Elephant is a definite recommend.

-Jeremy Nagel, Canada Mortgage Direct


In the short time that I have been working with Sarah, her expertise in digital marketing has taken Business Edge News Magazine from a very print-centric business to a multi-media marketing force. She conducted targeted research on our digital media capabilities and the digital landscape in our industry, provided a well-written printed booklet of that research and brilliantly devised strategy, then immediately started executing on her recommendations. Sarah’s work has been a game changer for Business Edge, and I look forward to working with her for many years to come

-Rob Driscoll, Business Edge Magazine


I first met Sarah through a seminar she put on for an introduction for small business owners to social media. Even though I had dabbled personally in social media quite a bit, I had realized very quickly that I had a lot to learn and that things seemed overwhelming. The introductory course was very beneficial and scratched the surface of most of the social media platforms. I wanted to go deeper and look into how best to utilize these platforms for my business and the brand I was trying to create. Sarah worked with me on a digital marketing strategy which I now consider my bible. She got to know me, what I was trying to do with my business, my audience and my competitors. Her and her team came up with an excellent strategy that I am now implementing over the next 3-6 months. I can’t thank Sarah enough for her knowledge and creativity and I am sure we will be working closely together as I build my new business and as I continue to grow my business in the future. I would highly recommend JE Social Media and Sarah Kirkpatrick to any and all small business owners!

-Doug Cabral, Realtor


Working with Sarah from Jumping Elephant was a pleasure. We were looking for a plan to really jump into “social media marketing” and she was fabulous to work with. Sarah took the time to get to know us and our business and put together an excellent plan that we are in the midst of implementing; as well as helped us get in contact with others to help us in other areas.

-Carleen Mckinley, Bianca Amor


I have been working with Sarah for a month now on a comprehensive re-branding strategy and have been so impressed with her relaxed manner and her keen listening and observations skills. Even though I am in an industry that is foreign to her she “got” me and I am confident we are on your way to creating magic with my brand and that the ROI will exceed the investment. I highly recommend Sarah and her company – Social Media Guru indeed!

-Angela Martini, Isagenix