Entrepreneur Must-Haves – The Best Online Social Media Courses
As an entrepreneur, you wear many hats – hefty ones, ones with pretty flowers, ones with spikes, and others might even look more like a cozy toque. The point is, there is always more to learn as an entrepreneur and it is crucial to continue to learn and update your skills (because some hats don’t even look like hats). Why? It was found by StartupCan.ca, that only about 51% of small businesses who enter the market will survive up to 5 years, the rest will fail after only a few years.
But don’t let this statistic scare you! If anything, it should light a fire in you to strive that much more to succeed (because if anyone can, you can – you’re reading this blog aren’t you?)! And of course, one of the best ways you can achieve success is by continuously learning in the area of social media. By learning the ever-changing and always-present digital marketing niche of social media, you will gain the skills to take your business to new heights. So, why not learn what you need to know from the comfort of your own home? Online courses will teach you what you can do for your business and allow you to apply it while all sitting at your desk! Take a look at the best online social media courses and enroll yourself and your business!
Hootsuite – one of the most convenient tools for scheduling and managing social media postings – is also a company that offers online courses to help you succeed! Of the many social media courses, Hootsuite Academy is one of the more well-known options easily available to entrepreneurs. Aside from their free course teaching you how to use the Hootsuite application, the site offers other social media courses that focus on areas such as:
- Learn to Succeed at Social Marketing
- Advanced Social Advertising Training
- Social Media ROI and Value Analysis Training
- Social Selling Trading
- And more!
These courses can range anywhere from totally FREE up to $1,000 USD (dependent upon the course information being taught and certification at completion).
Hootsuite Academy is a wonderful option to seek out further learning in the industry of social media, however, depending upon your budget the courses can be quite expensive. For those with lower budgets, the Hootsuite Academy basic free online course is the best option.
Not many things in life are free, but the Hubspot Academy online social media course is! This brief online course will teach you the fundamentals of social media to get you and your business on the right track. Follow along with Crystal King, Hubspot Academy’s inbound professor, who will teach you the basics on social media and using it to better your business! In the Hubspot Academy course you will receive 8 lessons, with 40 videos that quickly teach you an assortment of skills including:
- Developing a Social Media Strategy
- Social Media Monitoring and Listening
- Building a Content Strategy for Social Media
- Extending Your Reach on Social Media
- And More!
As mentioned, the course and certification are free, although keep in mind that with this free course you will only be grazing the surface of the social media beast (altogether the course is only 4 hours and 39 minutes). If you truly want to fall into the 51% of businesses that succeed beyond 5 years, consider further social media education opportunities to receive in-depth information that will push you to a higher learning and level of success.
Jumping Elephant Academy – The Business Owner’s Guide to Digital Marketing & Social Media Success: For the DIY Entrepreneur
Whether you are new to social media or have a general understanding, there is always more to learn! Therefore, one of the best social media courses available to entrepreneurs and small business owners is a course that will teach you EVERYTHING over a short 6 weeks. Introducing, the Jumping Elephant Academy social media course! This comprehensive, in-depth, and visually distinctive course will share every single point of digital marketing with you. Featuring courses run by Sarah Kirkpatrick (me!) as well as guests who are professionals in their industry, you will gain enormous insight into the workings and step-by-step usage of social media. For the pre-sale pricing, you will only pay $425 for this course and will learn how to:
- Create Organic Content
- Schedule/Post Social Media Content
- Create a Digital Marketing Strategy
- Succeed at Blog Writing – Idea generation, SEO, layout, etc.
- Newsletters – Strategies, template creation, copywriting, etc.
- Landing Pages – Strategies, tools, tech, etc.
- Pop-up Lead Generators – Tools, CTA’s, integration, etc.
- Freebie Downloads – Idea generation, copywriting, design, etc.
- Email Drip Campaigns – Strategies, process, tools, design, etc.
- Online Ads – Facebook ads, set-up, targeting, design, etc.
- And MUCH MORE!
After completing this course, small business owners will have all the resources and information required to manage social media pages, create engaging and organic content, and essentially become their very own marketing manager (aka our job!). The course will teach you what you need to do your own social media so that you don’t have to hire anyone else – you can DIY!
Jumping Elephant Academy – How to Create 30 Days Worth of Social Media Content in 1 Day
If ‘digital marketing’ is just too big a bite for right now, focus only on social media to start. If you struggle knowing what or when to post, then the Jumping Elephant Academy online course ‘How to Create 30 Days Worth of Social Media Content in 1 Day’ is for you! Business owners and entrepreneurs can follow this step-by-step course to complete 30 days of social media content, while being provided with the tools, tips, and tricks that a social media manager uses. In this course you will learn the specifics of social media such as:
- How to Write Content
- Image Creation
- How to Find Links to Share
- Set up for Management and Engagement
- Social Media Strategy for Platforms
- Types of Content to Post
- Creating a Custom Meme
- Formatting Blogs & SEO
- Template Creation
- And More!
Enroll for only $149 and gain the knowledge to create a 30-day calendar for social media – something you would normally pay seven times the price to be completed for you! This social media course is perfect for the assistance on the specifics of enhancing your content, creating eye-catching visuals, and knowing when and where to post.
Social Media Marketing Specialization – Northwestern University
Provided by Northwestern University, the Social Media Marketing Specialization course found on Coursera is a 6-part course that will give you the tools and training to successfully master social media. The course is created for those entrepreneurs who are starting at a beginner level of social media knowledge. The 6 parts each contain short courses to be completed with designated readings, quizzes, as well as assignments. In this course, you will cover the following topics:
- What is Social?
- The Importance of Listening
- Engagement and Nurture Marketing Strategies
- Content, Advertising & Social IMC
- The Business of Social
- Social Marketing Capstone Project
The courses are all online and have flexible schedules and deadlines for assignments and course completion. With a registration for 7-day trial you may access the courses completely free. After the trial period has completed, it is a total of $49 USD per month. This course is said to have a completion time of approximately 5 months and is ideal for those wanting to expand their social media knowledge.
Bonus – Platform-Specific Social Media Courses
All of the social media courses above will teach you everything you need to know about social media management on EACH platform. But in addition to these, you can always seek out platform-usage information from the site itself! Take a look at each of the learning resources available FOR FREE from each social media platform:
- Twitter Business
- Facebook Blueprint for business
- LinkedIn Learning
- Instagram for business
- Facebook Blueprint for Instagram Training
- All About Pinterest
If the platform you use is not seen above, a quick Google-search will help you find the information you are looking for. Remember, most platforms will offer tutorials and information on how to best utilize each type of social media for your business!
Use these amazing social media courses to further your own knowledge and skills in the world of digital marketing, and work towards business success! We wish you the best of luck with all your social media adventures!
Still not too sure about social media? Don’t have the time to invest in these online social media courses? There is still a solution! Hire Jumping Elephant for Social Media Management and let us manage your accounts, engage with your audience, and the other social stuff while you focus on other important tasks to help your business grow!