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First Edition First Aid – Website: Design & Content

First Edition First Aid Training Inc. is a multi-faceted first aid training and medical supply company. They needed a website that would advertise the various aspects of their business in a clear way, as well as allow people to purchase products through their website. Their products had a variety of different shipping differentiations that required extra coding and, in some cases, new code all together.

First Edition First Aid Training Home pageFirst Edition First Aid Training home features

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The main focus of the website was to sell their products (both packages and accessories) with reliable shipping across Canada. This proved to be more difficult than first anticipated because of the unlimited number of package combinations and weights and sizes of boxes that would change because of this. It also had to be known that shipments containing batteries had to have additional charges and special shipping methods automatically applied. Each product was manually input with additional product information including description, cost, weight, size, and related products. This was done through the incorporation of Woo Commerce as well as Canada Post and Purolator shipping widgets, with necessary coding changes.

Screen Shot 2015-08-26 at 2.16.29 AMFirst Edition First Aid Training product internal page

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Multi-media videos were added to the website in the form of troubleshooting and demonstrations for their products, and links for more information regarding these were also added.

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First Aid Training was the second more important part of the site and the CMS had to be extremely user friendly so that the client could log in and update the course information when necessary, as well as post courtesy posts and posters for partners.

First Edition First Aid Training training page

Their website needed to link to their online courses and track the movement of customers through their site as well as clicks. First Edition was paid when a course was purchased from the third party site when navigation was tracked back to their own. As well, they needed to display featured courses with links to more information on their navigation.

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And finally, the website needed to store and showcase a variety of blogs, news articles, and newsletters, as well as link to social media platforms for marketing purposes.

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In the end the website was fully functional, visually appealing, and easy to navigate given the vast scope of services offered.

 

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