Lead Generation and Email Marketing for Business

You've heard of a sales funnel. But have you heard of the marketing funnel comprised of lead generation tactics to get you to that sales funnel?

Before you can sell your products/services, you need leads (warm and cold) to sell to.

But how do you get those leads? How do you contact people who are interested in your offerings? And how do you slowly sell to them by proving your worth without scaring them off right away? And when they ARE ready to buy, how do you make it so easy that they can't possibly get lost along the way?

And with all of that said... how do you do it without spending every waking hour of the day marketing?

Are you manually doing outreach and searching for the next sale?

Lead generation is the solution to your marketing woes. 

By designing a marketing funnel and automating it to drop warm leads right into your inbox (or email marketing program) you are able to sell to people when THEY are looking for you, without actually having to be present (because let's be honest... people research at weird times of the day).

Lead generation funnels are set up to get in front of the people who are already interest in your products/services, collect their emails, and sell them your best and more relevant offerings. Not only are these targeted sales initiatives, but they happen automatically and in a very specific and customized process that result in more qualified leads and a higher close rate.

You've heard of a sales funnel. But have you heard of the marketing funnel comprised of lead generation tactics to get you to that sales funnel?

Before you can sell your products/services, you need leads (warm and cold) to sell to.

But what the heck is lead generation anyway?

Lead generation is the second tier of your marketing funnel (it can certainly be your first if people frequently visit your website... but usually more organic steps make up tier 1 (blogs, social media posts, ads, etc).

There are an infinite number of ways to set up a lead generation funnel, and most have to do with 2 key foundational elements. (1) giving people something free that is relevant to their need of your offering, (2) collecting their email address in return for that free gift. 

In short, lead generation is collecting emails from warm leads using the following tools:

- Landing Pages

- Lead Generation Forms

- Lead Magnets (freebies)

- Lead Funnel Setup

The Converting Landing Page

You have 3 clicks to make a sale.

When someone shows interest in your product/service by clicking a link, you want to make sure that that sale is 'only a click away' and that they do not get lost on the way. 

Creating a landing page that is made specifically to accompany any sale, promo, ad, or feature ensures that people landing on it feel they are in the right place, see the breadcrumb, and are more comfortable buying. Plus! People don't want to have to WORK to give you money, so make sure they're able to make a purchase in 3 clicks or less!

  • Custom design to match your facebook ad
  • Direct and effective sales content
  • Lead generation form / contact page implementation / Product feature

Earn Their Email With a Lead Magnet (Freebie)

People are not just going to give you their email because you say "subscribe to my newsletter." You need to earn their trust and give them something in return. Why not use this as an opportunity to give them a sample of what they can expect if they were to work with you - or an instant #win like a cart discount!

Lead magnets are one of the most effective ways to earn an email. When paired with an opt-in form (see 'lead generation forms' below) they are THE way to grow your email list. They also serve as a reputation and brand strengthening machine with a side of 'I want more - I'll hire you'.

  • Content ghost writing and editing
  • Customized and branded design
  • Sharing image for social and other promos

Collect Emails with Lead Generation Forms

When people are not coming from a specific link and are instead browsing your website, lead generation forms are the best way to capture their emails. These are predominantly used as newsletter subscription boxes, but with a little bit of strategy lead forms can be far more effective than that with greater payoff. Paired with a solid lead magnet (see above), lead generation forms are the vehicle that gets their email to your list seamlessly and automatically. 

  • Strategic plan for lead generation
  • Custom design of lead generation form
  • Connection to email marketing software
  • Sales content written
  • ‘Success’ message or redirect link setup
  • Recommendations for lead funnel

And after the funnel is all set up, you need to FOLLOW UP!

Sending out emails to your clients and prospective customers is one of the best ways to... well... remind them that you EXIST! It's how you can remind them how awesome your small business is and why you subscribed/reached out in the first place. But if not done properly, emails are also one of the easiest ways to push your audience away.

(We’ve all been in a situation where we got WAY TOO MANY spammy emails and unsubscribed and avoided the company altogether)

Are You Playing the Email Guessing Game for your business?

Well, if you are tired of the guessing game, not sure when to send emails, what content to share, or how often to connect… you don’t have to play anymore (you can't lose if you don't play right?)! Instead, let us play for you and introduce email marketing to your business strategy in a way that will GROW your business and INCREASE your ROI!


Of the billions of emails that are sent out each and every day (seriously… some statistics say that over 200 billion emails are sent daily!), you want yours to stand out. The best way to do that (aside from using orange bold text) is through a specialized Email Marketing program.

But what the heck is email marketing anyway?

There are two different approaches to marketing emails that are known to make a lasting impression and get you the results you've heard of!


Email Drip Campaigns

Email Marketing Setup and Management

The biggest regret of most business owners is that they did not start growing their email list sooner. Whether you are ready to invest in a full blown marketing funnel or realize the importance of collecting emails in the meantime, these key elements are your start to a hugely successful sales year.

Boost Sales with Email Drip Campaigns!

Email Drip Campaigns are one of the most AMAZING solutions to increase your exposure, and lead to digital sales – and funny enough, they are one of the things used the LEAST by small businesses!

An Email Drip Campaign is a marketing tactic that slowly ‘drips’ out information to your subscribers over time, each email growing in excitement and offering unique information. These ‘drippy’ emails are released every few days/weeks and slowly lead to a sale.

  • Unique custom lead content
  • Design and formatting

Newsworthy Newsletters

Newsletters are key in making sales and informing people of new products and promotions you have going on. Your email list is your more active target audience and are generally where most sales are made. That said, nobody is going to stay on your list if all you do is sell to them. Having monthly blogs that are informative and educational and entertaining will ensure that people continue to read them, and then will see the features you are promoting for your own sales.

  • Branded template design
  • Header image swaps (for holidays)
  • Body content writing
  • Image creation and implementation
  • Sales/blog shares

Set Up and Management For Ongoing Success

All of that stuff there above? It works best when it is connected to an email management program (like active campaign, mailchimp, convertkit, etc.). These programs are powerhouses for lead generation, but they need to be set up properly so your funnels go off without a hitch, everything is connected and collected and tagged perfectly for email marketing use.

Each individual email needs to be designed, formatted, and set up for automation so that you get the payoff you worked so hard for. And, as with any marketing, analytics and optimization are key to ensuring the highest rate of return and click throughs for sales.

  • Tag management
  • Form and automation setup
  • Design and formatting
  • Mid Funnel Analytics
  • Ongoing Optimization