Marketers say the most valuable metrics for measuring the effectiveness of sponsorship/event marketing initiatives are product/service sales (86%), amount of media exposure generated (85%), and increased brand awareness (84%).
^We can help with 2 out of 3 of those (and really, a strong brand and earned media does contribute to increased sales in the long run)
Think of us as a very specialized event-marketing firm. We don’t plan and execute your entire event, but we do work with you, and your event planner, if applicable, to handle all aspects of your event DURING your event ON social media.
Social media at events has several functions from live customer service inquiries, seminar updates and photos of keynote speakers and guests, to helping promote your vendors, brands and the event as a whole to potential attendees and future sponsors.
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So here is what we offer:
Social Media Engagement
We understand how difficult it is to do a thorough job at live managing your social media accounts while you are not only running your event but also trying to engage face-to-face with guests and actually participate in certain aspects of it. We will engage with your guests, vendors, sponsors, and influencers on social, live, while the event is happening, on your behalf. To break it down:
- Platform management: think of this as digital customer service; people may ask questions; now you have someone to answer them – live
- Live content sharing: we produce (live) content your vendors, sponsors and influencers can share, and share their content too, when they mention you, as it happens
- Address negative feedback immediately and to the best of our ability (and find someone quickly who can help solve the problem, if necessary)
- We will always reply when someone tags you on Twitter, and leave a comment when tagged on Instagram
Live Event Posting
Since more than half of your attendees are using their mobile devices while at your event, we make it even easier for them to connect directly with you, so you can focus on running your event. We live-post on Twitter, Facebook, Instagram, and Linkedin during your event, when conversations are sure to be happening. We are constantly monitoring the conversations to ensure that if anyone has questions, we have answers. We also ensure we are tagging guests’ accounts on corresponding networks and increasing engagement.
Never underestimate the power of video on social media. Not everything needs expert lighting and microphones to get your message across. Some of the short videos we offer are:
- Micro-interviews (clips of one answer from a Q&A with a speaker)
- Short speaker clips
- Ask me anything’s (for Facebook – we can set these up with some of your key note speakers or influencers)
- Funny messages from attendees
- Candid moments
- Short video testimonials
Our add-on Twitter wall or Instagram Print booth are great ways to promote conversations about what’s happening at your conference, trade show, seminar, etc. while enabling your attendees to showcase themselves. Not only do we monitor these conversations right when they are happening, but we also provide tangible metrics after the event showing your results as well as highlighting your biggest influencers.
A great way to integrate your event app with social media is to use your accounts to share live update posts with your guests. If you haven’t incorporated an app into your event yet, social media can perform a similar function. “The next seminar starts in 15 minutes in Hall F” can appear live with your branded hashtag to ensure those who are following the conversation don’t miss a minute of action. Other examples of live updates:
- Did you just catch X-speaker? We love the insight when they said “Z”! #GreatTalk #ConferenceYYC
- There is a product demo at booth Y for brand @A. Check it out!
Don’t forget that social allows you to communicate delays or changes in programming to make sure you don’t upset any of your guests.
Event Social Media contests
Are you planning on running a contest at your event? Promote contests for your own company or for your sponsors using social to encourage engagement and the use of your branded hashtag. Simply decide on the prize, and we will run and promote the social media contest for you.
Having a professional photographer at your event is vital because we live in a very visual society. Instagram is one of the most popular social networks for a reason. From photographing attendees against a branded backdrop (think red carpet) to taking great shots of speakers and candid’s of guests enjoying seminars and activities, we’ve got you covered for photos that will make you shine on social media. Some things we provide:
- Event albums for Facebook
- Professional photographer on-site capturing moments (staged and candid)
- Low res photos included (for web and social use)
- High res edited photos available (at additional cost)
- Can add custom branded watermark to all posts (optional)
- Images specific for Instagram (including Instagram photo collages and short clips)
- Guest/attendees “red carpet” (with branded backdrop!)
Specifically, there is a lot of value in showcasing live interviews. We do our best to capture quotes live and tag the speakers and guests who said them (to increase likelihood of them sharing, too!) Sometimes, they are so good; we turn them into memes for future use on your social channels. Finally, we offer some live, unedited video capture for Instagram and Snapchat.
We can’t be everywhere at once, so we also offer a full videography option for capturing the best of your event and creating something for you to use for years to come.
Blogs are an essential way for your audience to digest entertaining, thought-provoking or informational content material. Many avid readers of brand blogs consider it added-value that just strengthens their brand loyalty. Event mini blogs are a shorter version of a traditional blog and they can include: reviews of the day, tidbits about the event, live updates with images – for website SEO purposes. They can also persuade potential attendees to attend your event on a future day if they have not yet bought tickets.
The way your audience digests content is changing. Video has become one of the hottest trends in 2017 and 2018. Your audience wants to listen and watch rather than read everything. Our professional videography services include promo material (for use in future marketing material), interviews with guests and speakers, videotaping seminars, video testimonials, and more. Live video is essential on social media but professionally polished and captured video can be re-used and re-purposed for years to come.
Media Wall Photographer:
Having a second, designated photographer at an event enhances online and offline experience because content is gold and you can never have too much of it. This photographer acts as a red carpet or VIP photographer, making all of your guests feel valued and important as they enter your venue (or at a designated station within the event). This photographer is available to book for daytime, or evening after-party experiences, along with a social media manager. Everyone loves photos, so give them something they will want to share from your brand’s social media photo album.
Does not include design/printing of media wall banner, which are available for purchase through Jumping Elephant.
Instagram Print Booth:
If a second photographer isn’t something your event needs, you can consider a branded photo booth. Our partners at Hip Image have a great hashtag printer that allows for your guests to take a memory from your event home with them, along with your branded hashtag right on their print out. The print booth is a manned booth with Instagram #hashtag printing station. Great for contests and in conjunction with media walls. It also allows for instant upload to a social site with the sharing of your custom event hashtag. The perfect combination of online and offline photography for your guests to enjoy.
Live Display Spotlight:
Some call it a conversation screen, or a live tweet wall. Social media and promo material screen display #brandedhashtag at event. Our partners at OpenHwy offer a social media system that has features guaranteed to enhance the digital experience for your guests by showing a live Twitter wall, Instagram wall, Facebook feed or Yelp feed on the big screens at the event. Promote and enhance the conversation through specialized features and shine a spotlight on attendee engagement.
Cell phone charging tower sponsored by SOS Charging Solutions. Tower includes social streaming TV and multi-unit charging capability with locking compartments. The red, blinking “low battery” light can be scary to your event attendees, who value constant connectivity whether for professional or personal reasons. Offering a charging station further drives home the fact that your brand cares about their needs. A great add-in so your guests don’t have to feel like they are disconnected from the world and can worry more about enjoying your event and creating a positive association with your brand.
Also available in mini-table top stations.
Chances are, if your sponsors and vendors are paying to be at your event, they want your event to be successful, because it increases their ROI. This add-in allows for professionally crafted marketing material that can be sent out for use in promoting the event across both yours and their, social channels. Includes custom images designed prior to event and shared with vendors for promotion. Also posted during event along with appropriate social media tagging. Offer your sponsors or vendors even more added-value, strengthening your relationship, and increasing chances for their sponsorship in future years.
This is over and above standard posts featuring contributors during event
It takes a little bit more info than the basic ‘name’, ’email’, ‘service’, to put a quote together for social coordination such as this, so please fill out the contact below and we will get you a quote within 48 hours.