Blog Post

What You Didn’t Know About Lead Generation Forms

Lead Generation Form Image

What You Didn’t Know About Lead Generation Forms

You’ve seen pop-ups. And you probably had 1 of 2 experiences with them.

  1. You were annoyed and clicked X right away
  2. You saw something that you actually really wanted to download so you gave your email to get it.

When it comes to having a lead generation form on your website, you ONLY want to create a form that falls into the second category. And guess what?! They don’t even need to be pop ups! Lead generation comes in different shapes and sizes and creating one that captures your audience and gets the email isn’t actually that difficult! Here is everything you DIDN’T know about lead generation forms and how to apply them to your business online!


Different Kinds of Lead Generation Forms 

First of all, if you aren’t 100% about what lead generation is and how it can work for your business, we HIGHLY recommend giving our other blogs a read! 

But if you are here and wondering how to create a better and more engaging lead generation form, then keep reading!

A lead generation form is a form that you can add anywhere on your website to collect people’s email addresses.

The most common and effective lead generation forms are:

Lead Gen Form Example

  • Pop-up lightboxes (set to only ‘pop up’ when someone goes to leave the page)
  • Sticky ribbons (at the top of the page)
  • In-line forms (to fit seamlessly into any page or blog)
  • 2-step opt-in forms (with a quick easy button followed by a pop-up form)
  • Slide in (to casually slide in from the side of the screen but not interrupt)
  • Widget (to be placed permanently in the sidebar of any page)
  • Screen-filler overlay (to be used sparingly with big impact)
  • Content-lock (so people have to sign up to see amazing content)
  • Scroll mat (to get big info in a big way – but easier to take)
  • Yes/No and multiple-choice forms (to grab attention quickly and engage)


Lead Generation Forms for BusinessLead Generation Forms for Business

The future (and present) of marketing is email. Owned marketing is more important than ever with the continual shift of social media away from business and the high-prices you need to start paying to compete. If you don’t want to put in the time yourself the price of advertising can add up quickly! On the other hand, having someone’s email gives you access to them when you need to share something big. Email marketing is huge and has the HIGHEST return on investment (ROI) of all other marketing efforts. But before you can start banking in on these awesome lead generating forms, you first need a list.

We suggest that if you are about to create a lead generation form, you first follow the steps and processes to get the BEST results!

  1. Create a strategic plan for lead generation
  2. Custom design your lead generation form
  3. Connect your lead generation form to your email marketing software
  4. Write your sales content
  5. Create a ‘success’ message or redirect link setup (for redirection, a page must be created. Need a landing page? We can help!)
  6. Enhance your lead funnel with lead magnets (freebie), email drip campaigns, etc.



Just watch how having a lead generation form on your website will transform your email collection and email marketing opportunities! Start making your email lists and get started on an email marketing funnel that will lead to those beautiful sales!


Is your team struggling to accomplish your business strategy? Are you unsure how to go about creating email marketing opportunities? Jumping Elephant is happy to offer our Fractional CMO services where our marketing expert, Sarah Kirkpatrick will join you and your team to forge a path to digital success!